Hi Vinber, please take a look at the thread you shared, and the discussion :

https://www.openstreetmap.org/changeset/154323209

Andy from DWG was asked to intervene, they said that what was printed in the storefront in the photo shared was to be put in the name, I applied their decision. Please raise an issue with Andy (SomeoneElse) if you believe that the name on storefronts should not be used when mapping.

The choice is out of our hands now that DWG is on the subject.

Have a nice day.