Yes, I think the way I noted this isn’t great. The issue is, the store was acquired by Kamera Express (a Dutch corp), and the website/interior and employees are all now Kamera Express. But the facade and exterior signage on the store are maintained as “Foto Gregor” as I suppose it has name recognition, and the facade may even be protected for historical reasons? Anybody looking for the “Kamera Express” name from the street would be confused.

Happy to follow whatever the guidelines are for this sort of case.
