What I do is move this label to `description=` . Use `name=` for company and route number only, similar to the Schedule of Routes. The direction can be obtained in `from=` and `to=`. That's why I add `from:*=` and `to:*=` languages. 
In the status quo, it is common to have `name:en=` and `name:zh=`, but not for `from=` and `to=` . 
It is very tedious to update routes when you put all the info in `name=` . I said screw it when I have to update Tuen Ma Line and East Rail Line