One thing here: I don't know if the LB is actually part of the name or just a stylistic logo (as in "The Liquor Store" but a LB logo in the middle.)

I would argue that my naming of it reflects on-the-ground reality since that's what a reasonable person walking would interpret for the store's name, and this naming makes it easy to know that they're looking at the right place. But just acknowledging that it might be a logo.