1. Please don't spam hashtags. `description=` is not for advertising. I can very seriously explore the coverage with `service_area=` but it needs to be geographical. 
2. `wikidata=` and `wikipedia=` are only used for the unique entity. `brand:wikidata=` and `brand:wikipedia=` has already been added. 
3. `branch=` is for the branch name only. `brand=` already covers the other part.  