1 Improving Hateful Meme Detection through Retrieval-Guided Contrastive Learning Hateful memes have emerged as a significant concern on the Internet. Detecting hateful memes requires the system to jointly understand the visual and textual modalities. Our investigation reveals that the embedding space of existing CLIP-based systems lacks sensitivity to subtle differences in memes that are vital for correct hatefulness classification. We propose constructing a hatefulness-aware embedding space through retrieval-guided contrastive training. Our approach achieves state-of-the-art performance on the HatefulMemes dataset with an AUROC of 87.0, outperforming much larger fine-tuned large multimodal models. We demonstrate a retrieval-based hateful memes detection system, which is capable of identifying hatefulness based on data unseen in training. This allows developers to update the hateful memes detection system by simply adding new examples without retraining, a desirable feature for real services in the constantly evolving landscape of hateful memes on the Internet. 5 authors · Nov 14, 2023
- Detecting and Mitigating Hateful Content in Multimodal Memes with Vision-Language Models The rapid evolution of social media has provided enhanced communication channels for individuals to create online content, enabling them to express their thoughts and opinions. Multimodal memes, often utilized for playful or humorous expressions with visual and textual elements, are sometimes misused to disseminate hate speech against individuals or groups. While the detection of hateful memes is well-researched, developing effective methods to transform hateful content in memes remains a significant challenge. Leveraging the powerful generation and reasoning capabilities of Vision-Language Models (VLMs), we address the tasks of detecting and mitigating hateful content. This paper presents two key contributions: first, a definition-guided prompting technique for detecting hateful memes, and second, a unified framework for mitigating hateful content in memes, named UnHateMeme, which works by replacing hateful textual and/or visual components. With our definition-guided prompts, VLMs achieve impressive performance on hateful memes detection task. Furthermore, our UnHateMeme framework, integrated with VLMs, demonstrates a strong capability to convert hateful memes into non-hateful forms that meet human-level criteria for hate speech and maintain multimodal coherence between image and text. Through empirical experiments, we show the effectiveness of state-of-the-art pretrained VLMs such as LLaVA, Gemini and GPT-4o on the proposed tasks, providing a comprehensive analysis of their respective strengths and limitations for these tasks. This paper aims to shed light on important applications of VLMs for ensuring safe and respectful online environments. 2 authors · Apr 30, 2025
- MemeIntel: Explainable Detection of Propagandistic and Hateful Memes The proliferation of multimodal content on social media presents significant challenges in understanding and moderating complex, context-dependent issues such as misinformation, hate speech, and propaganda. While efforts have been made to develop resources and propose new methods for automatic detection, limited attention has been given to jointly modeling label detection and the generation of explanation-based rationales, which often leads to degraded classification performance when trained simultaneously. To address this challenge, we introduce MemeXplain, an explanation-enhanced dataset for propagandistic memes in Arabic and hateful memes in English, making it the first large-scale resource for these tasks. To solve these tasks, we propose a multi-stage optimization approach and train Vision-Language Models (VLMs). Our results show that this strategy significantly improves both label detection and explanation generation quality over the base model, outperforming the current state-of-the-art with an absolute improvement of ~1.4% (Acc) on ArMeme and ~2.2% (Acc) on Hateful Memes. For reproducibility and future research, we aim to make the MemeXplain dataset and scripts publicly available (https://github.com/MohamedBayan/MemeIntel). 5 authors · Feb 23, 2025
- Hateful Memes Challenge: An Enhanced Multimodal Framework Hateful Meme Challenge proposed by Facebook AI has attracted contestants around the world. The challenge focuses on detecting hateful speech in multimodal memes. Various state-of-the-art deep learning models have been applied to this problem and the performance on challenge's leaderboard has also been constantly improved. In this paper, we enhance the hateful detection framework, including utilizing Detectron for feature extraction, exploring different setups of VisualBERT and UNITER models with different loss functions, researching the association between the hateful memes and the sensitive text features, and finally building ensemble method to boost model performance. The AUROC of our fine-tuned VisualBERT, UNITER, and ensemble method achieves 0.765, 0.790, and 0.803 on the challenge's test set, respectively, which beats the baseline models. Our code is available at https://github.com/yatingtian/hateful-meme 4 authors · Dec 20, 2021
1 Robust Adaptation of Large Multimodal Models for Retrieval Augmented Hateful Meme Detection Hateful memes have become a significant concern on the Internet, necessitating robust automated detection systems. While LMMs have shown promise in hateful meme detection, they face notable challenges like sub-optimal performance and limited out-of-domain generalization capabilities. Recent studies further reveal the limitations of both SFT and in-context learning when applied to LMMs in this setting. To address these issues, we propose a robust adaptation framework for hateful meme detection that enhances in-domain accuracy and cross-domain generalization while preserving the general vision-language capabilities of LMMs. Experiments on six meme classification datasets show that our approach achieves state-of-the-art performance, outperforming larger agentic systems. Moreover, our method generates higher-quality rationales for explaining hateful content compared to standard SFT, enhancing model interpretability. 5 authors · Feb 18, 2025 1
- LLM-based Semantic Augmentation for Harmful Content Detection Recent advances in large language models (LLMs) have demonstrated strong performance on simple text classification tasks, frequently under zero-shot settings. However, their efficacy declines when tackling complex social media challenges such as propaganda detection, hateful meme classification, and toxicity identification. Much of the existing work has focused on using LLMs to generate synthetic training data, overlooking the potential of LLM-based text preprocessing and semantic augmentation. In this paper, we introduce an approach that prompts LLMs to clean noisy text and provide context-rich explanations, thereby enhancing training sets without substantial increases in data volume. We systematically evaluate on the SemEval 2024 multi-label Persuasive Meme dataset and further validate on the Google Jigsaw toxic comments and Facebook hateful memes datasets to assess generalizability. Our results reveal that zero-shot LLM classification underperforms on these high-context tasks compared to supervised models. In contrast, integrating LLM-based semantic augmentation yields performance on par with approaches that rely on human-annotated data, at a fraction of the cost. These findings underscore the importance of strategically incorporating LLMs into machine learning (ML) pipeline for social media classification tasks, offering broad implications for combating harmful content online. 4 authors · Apr 21, 2025
- Labels or Input? Rethinking Augmentation in Multimodal Hate Detection The modern web is saturated with multimodal content, intensifying the challenge of detecting hateful memes, where harmful intent is often conveyed through subtle interactions between text and image under the guise of humor or satire. While recent advances in Vision-Language Models (VLMs) show promise, these models lack support for fine-grained supervision and remain susceptible to implicit hate speech. In this paper, we present a dual-pronged approach to improve multimodal hate detection. First, we propose a prompt optimization framework that systematically varies prompt structure, supervision granularity, and training modality. We show that prompt design and label scaling both influence performance, with structured prompts improving robustness even in small models, and InternVL2 achieving the best F1-scores across binary and scaled settings. Second, we introduce a multimodal data augmentation pipeline that generates 2,479 counterfactually neutral memes by isolating and rewriting the hateful modality. This pipeline, powered by a multi-agent LLM-VLM setup, successfully reduces spurious correlations and improves classifier generalization. Our approaches inspire new directions for building synthetic data to train robust and fair vision-language models. Our findings demonstrate that prompt structure and data composition are as critical as model size, and that targeted augmentation can support more trustworthy and context-sensitive hate detection. 4 authors · Aug 15, 2025
- Towards a Robust Framework for Multimodal Hate Detection: A Study on Video vs. Image-based Content Social media platforms enable the propagation of hateful content across different modalities such as textual, auditory, and visual, necessitating effective detection methods. While recent approaches have shown promise in handling individual modalities, their effectiveness across different modality combinations remains unexplored. This paper presents a systematic analysis of fusion-based approaches for multimodal hate detection, focusing on their performance across video and image-based content. Our comprehensive evaluation reveals significant modality-specific limitations: while simple embedding fusion achieves state-of-the-art performance on video content (HateMM dataset) with a 9.9% points F1-score improvement, it struggles with complex image-text relationships in memes (Hateful Memes dataset). Through detailed ablation studies and error analysis, we demonstrate how current fusion approaches fail to capture nuanced cross-modal interactions, particularly in cases involving benign confounders. Our findings provide crucial insights for developing more robust hate detection systems and highlight the need for modality-specific architectural considerations. The code is available at https://github.com/gak97/Video-vs-Meme-Hate. 3 authors · Feb 10, 2025
- TIB-VA at SemEval-2022 Task 5: A Multimodal Architecture for the Detection and Classification of Misogynous Memes The detection of offensive, hateful content on social media is a challenging problem that affects many online users on a daily basis. Hateful content is often used to target a group of people based on ethnicity, gender, religion and other factors. The hate or contempt toward women has been increasing on social platforms. Misogynous content detection is especially challenging when textual and visual modalities are combined to form a single context, e.g., an overlay text embedded on top of an image, also known as meme. In this paper, we present a multimodal architecture that combines textual and visual features in order to detect misogynous meme content. The proposed architecture is evaluated in the SemEval-2022 Task 5: MAMI - Multimedia Automatic Misogyny Identification challenge under the team name TIB-VA. Our solution obtained the best result in the Task-B where the challenge is to classify whether a given document is misogynous and further identify the main sub-classes of shaming, stereotype, objectification, and violence. 3 authors · Apr 13, 2022
- Hateful Meme Detection through Context-Sensitive Prompting and Fine-Grained Labeling The prevalence of multi-modal content on social media complicates automated moderation strategies. This calls for an enhancement in multi-modal classification and a deeper understanding of understated meanings in images and memes. Although previous efforts have aimed at improving model performance through fine-tuning, few have explored an end-to-end optimization pipeline that accounts for modalities, prompting, labeling, and fine-tuning. In this study, we propose an end-to-end conceptual framework for model optimization in complex tasks. Experiments support the efficacy of this traditional yet novel framework, achieving the highest accuracy and AUROC. Ablation experiments demonstrate that isolated optimizations are not ineffective on their own. 4 authors · Nov 13, 2024
- The Hateful Memes Challenge: Detecting Hate Speech in Multimodal Memes This work proposes a new challenge set for multimodal classification, focusing on detecting hate speech in multimodal memes. It is constructed such that unimodal models struggle and only multimodal models can succeed: difficult examples ("benign confounders") are added to the dataset to make it hard to rely on unimodal signals. The task requires subtle reasoning, yet is straightforward to evaluate as a binary classification problem. We provide baseline performance numbers for unimodal models, as well as for multimodal models with various degrees of sophistication. We find that state-of-the-art methods perform poorly compared to humans (64.73% vs. 84.7% accuracy), illustrating the difficulty of the task and highlighting the challenge that this important problem poses to the community. 7 authors · May 10, 2020
- Mapping Memes to Words for Multimodal Hateful Meme Classification Multimodal image-text memes are prevalent on the internet, serving as a unique form of communication that combines visual and textual elements to convey humor, ideas, or emotions. However, some memes take a malicious turn, promoting hateful content and perpetuating discrimination. Detecting hateful memes within this multimodal context is a challenging task that requires understanding the intertwined meaning of text and images. In this work, we address this issue by proposing a novel approach named ISSUES for multimodal hateful meme classification. ISSUES leverages a pre-trained CLIP vision-language model and the textual inversion technique to effectively capture the multimodal semantic content of the memes. The experiments show that our method achieves state-of-the-art results on the Hateful Memes Challenge and HarMeme datasets. The code and the pre-trained models are publicly available at https://github.com/miccunifi/ISSUES. 5 authors · Oct 12, 2023
- Deciphering Hate: Identifying Hateful Memes and Their Targets Internet memes have become a powerful means for individuals to express emotions, thoughts, and perspectives on social media. While often considered as a source of humor and entertainment, memes can also disseminate hateful content targeting individuals or communities. Most existing research focuses on the negative aspects of memes in high-resource languages, overlooking the distinctive challenges associated with low-resource languages like Bengali (also known as Bangla). Furthermore, while previous work on Bengali memes has focused on detecting hateful memes, there has been no work on detecting their targeted entities. To bridge this gap and facilitate research in this arena, we introduce a novel multimodal dataset for Bengali, BHM (Bengali Hateful Memes). The dataset consists of 7,148 memes with Bengali as well as code-mixed captions, tailored for two tasks: (i) detecting hateful memes, and (ii) detecting the social entities they target (i.e., Individual, Organization, Community, and Society). To solve these tasks, we propose DORA (Dual cO attention fRAmework), a multimodal deep neural network that systematically extracts the significant modality features from the memes and jointly evaluates them with the modality-specific features to understand the context better. Our experiments show that DORA is generalizable on other low-resource hateful meme datasets and outperforms several state-of-the-art rivaling baselines. 4 authors · Mar 16, 2024