Updated the readme file
-### Mockito Release Tools
+## Imagine
-The project aspires to help your team establish high quality release automation for libraries. Features:
- - automatically generated release notes
- - frequent, transparent releases
+Imagine the world where you call pull in a new version of some Open Source library and not worry if it breaks compatibility. Imagine that you can submit a pull request to some project, have it reviewed timely, and have the new version with your fix available to you in minutes after your PR is merged. Imagine that for any dependency you consider upgrading, you can view its neatly and consistently maintained release notes. Imagine that you can set up practical Continuous Delivery automation in your project in minutes, by using a well behaving and documented Gradle plugin. Imagine that you can focus on code and features while the release management, versioning, publishing, release notes generation is taken care for you automagically.
+
+This is the goal of "mockito release tools project". The project started in November 2016 and is currently in progress.
+
+## True North Star
+
+The goal Mockito Release Tools project is to provide easy-to-setup Continuous Delivery tooling. We would like other teams to take advantage of rapid development, frictionless releases and semantic versioning just like [we do it in Mockito](https://github.com/mockito/mockito/wiki/Continuous-Delivery-Overview). We plan to make our release tools generic and neatly documented. It will be a set of libraries and Gradle plugins that greatly simplify enabling Continuous Delivery for Java libraries.
We already use this project to drive [Continuous Delivery](https://github.com/mockito/mockito/wiki/Continuous-Delivery-Overview) of Mockito Java library
and automatically publish new versions to
[2M Mockito users](https://github.com/mockito/mockito/wiki/Mockito-Popularity-and-User-Base)!
-### Please contribute!
-
-Do you want to help?
-Grab one of the fully scoped features, [ready to be developed](https://github.com/mockito/mockito-release-tools/issues?q=is%3Aissue+is%3Aopen+label%3A%22please+contribute%21%22).
-Submit a pull request!
-
-### Motivation
+## We need help!
-The immediate goal of this project is to expose the continuous delivery automation logic as general purpose set of libraries and Gradle plugins.
-This way, it can be used by other software projects in the Open Source or in the enterprise.
-We hope that more libraries and Open Source projects can use this automation to establish healthy, continual releases with consistent release notes.
+If the vision of the project connects with you help us!!!
-This project started in November 2016 and is currently in progress.
+- Implementing features - see the issue marked with "[please contribute](https://github.com/mockito/mockito-release-tools/issues?q=is%3Aissue+is%3Aopen+label%3A%22please+contribute%21%22)" label.
+- Using the release tools in your project and giving us feedback.
+- Spreading the word of what we're doing, letting us know about other project with similar goals. You can GitHub issue tracker for reaching out.
### Testing
